Recently we came across a discussion at one of financial forums. It’s surprising to see that many people cannot really apply diversification in real life. When we buy Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG) stocks; are we diversified? We invest in two different companies; one is the king of consumer and mobile devices; while the other one is the king of Internet search engine. Personally, we would say it is not diversified. Both are large-cap companies. Both are in the technology sector. Both are US-based companies.
How do we diversify then? There are a couple of criteria’s that we can think of:
- Market capitalization: large-cap, medium-cap or small-cap
- Sectors: consumer staples, consumer discretionary, financials, industrials, energy, materials, technology, telecommunication, health-care, utility.
- Country: US, BRIC (Brazil, Russia, India, China), Europe, etc.
Anything else?
What we usually do is pick the leader in one of these criteria’s. We also need to be careful for not over-diversified, i.e. having investment all over the places.
